Lyra - New Development

Overview

Lyra provides lease-up services for multifamily developers throughout Southern California. Our team has stabilized ground-up projects ranging from 15 to 150+ units for institutional sponsors and regional developers alike, with particular depth in the Los Angeles market.

We approach new construction as a capital markets problem: every vacant day erodes returns. Our role is to absorb units at pro forma rents on compressed timelines while delivering the reporting and transparency your investors expect. We've built our platform around this premise—purpose-built technology, experienced agents who understand lease-up dynamics, and a marketing strategy calibrated to drive qualified traffic from day one.

New Development Strategy

Our Approach

Pre-delivery pipeline

We begin marketing 90+ days before CO, building qualified prospect lists through targeted digital campaigns and our proprietary listing platform. Move-ins start immediately upon delivery.

Disciplined execution

Our process protects pricing while maintaining absorption targets. We track conversion metrics daily and adjust in real time—maximizing velocity without concession creep.

Institutional reporting

Weekly absorption reports, traffic analytics, and pricing recommendations formatted for lender and investor review. You always know where the lease-up stands.

Recent Projects